Ad-comm Group | History of Ad-comm

The Ad-comm Group began with the founding of Ad-media in 1987 by Andreas Dannenberg with a vision of an independent, international agency in Japan that relies on global best practices as its benchmark to serve the needs of both Japanese and foreign-based clients.

The Ad-comm Group, a matrix organization with several specialized companies, was established to offer fully integrated communications solutions for Ad-media's expanding roster of multinational clients. For over two decades, the Ad-comm Group has been providing clients with in-depth knowledge of the Japanese market and the local ways of doing business, while providing innovative, global approaches to both our clients' domestic and international communications needs.

MILESTONES

1987

Ad-media was founded as a full-service advertising agency.

: 1993; Trimedia Japan/Asia was acquired from Trimedia, a global public relations and corporate communications agency based in Zurich, known particularly for financial public relations.

: 1998; Ad-event was launched to meet an increase in demand for event services.; Cybermedia was established as Ad-comm’s answer to growing demand in Japan and around the globe for innovative Web and digital marketing solutions.

: 2000; Brandvision was founded as Ad-comm’s brand consultant.; Capital IR was established to provide investor relations services for domestic-based companies and foreign-based multinationals in Japan.; Ad-equity was set up to ensure the most successful IPO possible for companies planning to go public.; The Ad-comm Group was founded to serve as the holding company and umbrella brand for the existing companies. The Ad-comm Group is the administrative and accounting backbone for the group companies, and provides an integrated solution for clients utilizing two or more of the group firms.

: 2003; whitebook, a cross-marketing quarterly for luxury brands, was first published.

: 2005; Ad-med was founded to serve the specialized needs of companies in the healthcare and pharmaceutical industry.

: 2007; Luxury Forum Japan, an exclusive industry forum for managers of luxury brands, was established.