The whitebook is an innovative new marketing concept developed by the Ad-Comm Group for exquisite luxury brands and their most valued customers.

The whitebook, published quarterly, runs original articles to introduce the spirit and philosophy of the featured brands, focusing on one company per industry segment. Also featured is original content covering such topics as distinguished visual and performing artists of the world, traditional arts and crafts of Japan, travel and charitable activities in the spirit of nobles oblige.

The whitebook is, however, not limited to a print publication. It also offers an exclusive Website for its readers. Salon events are organized several times a year providing cross-marketing opportunities for the companies in the community. At the annual gala party, an auction is held to collect donations and the profits are equally distributed to the charity organizations introduced in the four issues published that year. An extremely successful example of a high-end cross-marketing initiative, the whitebook has found many supporters and admirers in both the business community and in the media.

• First published in April 2003
• Quarterly publication with a circulation of about 20,000
• Original cover design for each brand
• 8-page article originally written and designed for each brand
• Multiplatform activities including newsletters, a website, events and parties

2008

• Bentley/Ferrari／Maserati／Rolls-Royce
• Berluti
• Dom Perignon／Hennessy
• Maurice Lacroix／Parmigiani Fleurier
• Orient Express hotels, trains and cruises

2003-2007

• Bang & Olufsen
• Bulthaup
• Cassina
• De Beers
• Dom Perignon／Hennessy
• Fendi
• Giorgio Armani
• Harry Winston
• Hyatt International Hotels and Resort
• Japan Airlines
• Loewe
• Lufthansa
• Mandarin Oriental, Tokyo
• Mitsui Fudosan
• Montblanc
• Porsche
• Ralph Lauren
• Steinway & Sons
• The Citigroup Private Bank
• The Peninsula Hong Kong
• Toraya
• UBS